Did you know that in Japan there are 3 ways to say "I love you"?
You say "Daisuki" for friends and guys you like,
you say "Aishiteru" for a more serious relationship (maybe its for FH)
you say "Koishiteru" to the person you want to spend the rest
of your life with. And they follow this rule. That is one of the
things I admire about them. They didn't make "I love you"
lose its meaning like us.